The most important requirements we had for the IUM Drive was for it to be portable and didn’t require any additional hardware to work. As long as your laptop was WiFi enabled, that was sufficient to pair with the IUM and start sharing files. This allowed for portable sharing as the IUM would work wherever [...]
For a consumer product to be adopted in the market, it needs to be more than just a great idea with great technology. It’s success or failure with consumers comes down to ease of use. We know the IUM is a great concept and we have invested a lot into the hardware platform to ensure [...]
The consumer electronics industry was hit hard during the global recession. Consumer spending dropped which resulted in a drop in production. This production drop meant chip manufacturers were forced to reduce staff numbers or even close manufacturing plants to survive. They could no longer maintain their production capabilities when the demand wasn’t there. The good [...]
Although I am the Chief Marketing Officer (CMO) at Infinitec, I have also been acting as the Chief Technology Officer since we started. This has meant managing the technology development with our partner companies. Since starting Infinitec, we have interacted with more than 100 different companies from all corners of the globe. As a young [...]
Have you ever seen a product come onto the market and thought “what a great idea! I can’t believe nobody has thought of it before”? This is because a need is being fulfilled where there was previously a gap. Innovation is driven out of a need. It is based on someone creating an idea which [...]
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